What is your mission statement?
Our guest, Joan Dwyer, from All That Matters shared some great wisdom for business owners on It’s All in the BRA: Business-Revenue-Assets™. All businesses, big and small need a mission statement.
Google’s mission is to organize the world’s information and make it universally accessible and useful.
At Microsoft, they “work to help people and businesses throughout the world realize their full potential. This is our mission. Everything we do reflects this mission and the values that make it possible.”
eBay’s mission is to provide a global trading platform where practically anyone can trade practically anything.
At Yahoo, “Our mission is to be the most essential global Internet service for consumers and businesses.’
For you and your mission, think about the following questions:
- What do we want to bring into this world?
- What do we do?
- How do we do it?
- Whom do we do it for?
- What value are we bringing?
If you need more…
- What does our team want to be known for?
- How do we want to treat each other and clients?
- What kind of workplace do we want to have?
- What unique talents and skills do we want the world to know us for?
- What do we want to achieve?
- What unique contributions can we make?
Five Ways to Keep Your Vision & Mission Alive
- Tell everyone (especially partners and staff)
- Journal about it or keep a living vision board
- Have it on your website and PR material
- Have something that symbolizes it on your desk
- Create daily anchors – mix it up to keep it fresh, rotate through these, and come up with new ones …
- Post it notes around the house, on your steering wheel, computer, refrigerator or cabinet
- Daily alert on phone, screen saver, email
- Say your mission statement out loud every day
- Frame it and hang it in your studio/office
Tune in here and listen to Lisa and me talk with Joan about this and other pillars for your business success.